Masters in Marketing Management(MMM)
| FIRST YEAR : Semester 1 | FIRST YEAR : Semester 2 |
|---|---|
|
Principles of Management |
Production Management |
|
Financial Accounting |
Business Research Methods |
|
Organiztional Behavior |
Marketing Management |
|
Managerial Econiomics |
Legal Aspects of Business |
|
Buisness Communication |
Cost & Management Accounting |
|
Quantitative Methods in Management |
Human Resources Management |
| SECOND YEAR : Semester 3 | SECOND YEAR : Semester 4 |
|---|---|
|
International Business |
Product & Brand Management |
|
Management Information Systems |
Sales Management & Sales Promotion |
|
Financial Management |
Consumer and Industrail Buyer Behaviour |
|
Taxation |
Financial Aspects of Marketing |
|
Creativity & Innovation Management |
Distribution and Supply Chain Management |
| THIRD YEAR : Semester 5 | THIRD YEAR : Semester 6 |
|---|---|
|
Service Marketing |
Strategic Management |
|
Marketing Research & Analytics |
Strategic Marketing Management |
|
Customer Relationship Management |
Integrated Marketing Communication & Digital |
|
Retail Management |
Media Planning & Strategy |
|
Industry Oriented Dissertation Project |
Event Management |
Click here for detailed syllabus of MMM.